“Low-baller” start ups will do lawn care for less than it costs to be in business. Then that forces the lawn business owner to fold up shop at the end of the year when they realize that they lost money. Why? Simple.

Lack of customers, and the WRONG type of landscape customers. Period.

So who are the right lawn care customers, and where are they? Well, that’s two questions. Let’s take the first question.

The right customers:: The best customers are the ones whose own lifestyle is hectic (kid’s soccer practice, 60 hour work weeks, etc.) and they just want it “done, here’s the check.” Where do these right lawn customers find you during their busy day? They go online and look for “Chicago Lawn Care” or where ever they live. The yellow pages? Lawn door hangers? Forget it! These people want it now, and don’t bug me.

The wrong customers: The worst mowing business customers got all the time in the world to pit competing landscaping companies against each other. “Well Bob’s Lawn Care said he would do it for $20 less a month than any other company and do the trees for free. It says it right ‘cher on this lawn care flyer he stuck on my windshield at Wal-Mart!” These are the same people that will drive 15 miles to save 35 cents on a gallon of milk. “Bob’s Lawn Care” won’t be here next year. He targets the wrong customers. Good riddance to lawn care lowballer Bob.

This begs the question “if all the good lawn business customers search online first, how do I get my website to the top of the search engines?”

Here is a better question “how do I take over the WHOLE PAGE for ‘my city’ lawn care on Google?”

How do you grow your lawn business in 2010? By going to lawn care marketing